About Us

Three Generations of Commitment to Fine Craftsmanship


Artistry In Gold – The Fine Diamond People are located in our beautiful and historical building in the center of Downtown Red Deer. Diamonds and Fine Jewellery is our passion. 

Providing consumers with in-depth education and honest guidance about buying diamonds and classically styled jewellery, with an exceptional collection, selected according to high standards of quality, beauty and value. 

We offers rich content and education for first time buyers, who can use the Artistry In Gold Buyer’s Guide to learn the four “Cs”– cut, color, clarity, and carat weight.

With this expert knowledge, customers will confidently make non-pressured and informed purchases of Diamonds and Fine Jewellery. 

Artistry In Gold’s diamonds are hand selected by Terence Balgobin, Owner and Designer/Goldsmith.

He travels twice a year to Antwerp, Belguim and Tel Aviv, Israel – The Diamond Centers of the World, where up to 80% of the worlds diamonds are brokered, including Canadian diamonds.

Founded on a philosophy of exceptional quality, integrity & customer service, Artistry In Gold – The Fine Diamond People combine three generations of jewelry trade expertise with a comfortable and elegant shopping environment.