Choose Us?


Feel confident shopping with us for your diamond because we are your Master IJO Jeweller


We earn your trust based on Integrity, Honesty and Expertise we deliver through our hometown service.


As a Master IJO Jeweler, we adhere to an ethical code-of-conduct and best business practices.


We are sincere and truthful about the information and pricing of the fine jewellery and diamonds we sell in our store.


Our combination of experience, skill and knowledge is a quality we bring to help you make a confident diamond purchase.


Being an IJO Master Jeweller allows us, by special invitation, to travel to Antwerp, Belgium “The Diamond Capital of the World” to have the first opportunity to select from the diamond cutters. Be assured that all of our Diamonds are hand selected by us to ensure that we have the best possible price and selection for a specific client or for our inventory.

Trade up policy

Upgrade your diamond at anytime.

Lifetime Guarantee

We offer a lifetime warrantee on any manufacturing defects of your fine jewellery purchase.

Buy Local

We are a locally owned family business with three generations of commitment fine craftsmanship.

Shopping Experience

If you’ve shopped here, you know! We strive to make your jewellery shopping experience enjoyable, educational and relaxed in a stress-free environment with old fashioned customer service.

Satisfaction Guarantee

We will have exactly what you are looking for, or we will travel thousands of miles to the “Diamond Capital of the World” Antwerp, Belgium to personally select a diamond that suits your needs.

Book Appointment

5001 50th Street
Red Deer, AB T4N 1Y2

(403) 343-6544

Contact Us